PAN AM GAMES PUBLIC REALM WAYFINDING

Toronto, Ontario

Project

Entro, in collaboration with IBI, was engaged by the Ministry of Transportation to support the signage strategy for public realm wayfinding. This included over 6,500 signs produced for roadways, transit mobility hubs, and pedestrian paths for the last mile to the venue.

The planning, design, and implementation of this comprehensive program took two years to develop along with significant collaboration and input from over 25 stakeholders and municipal partners.

Entro developed the graphics for all signage, capturing the spirit of the Pan Am TO2015 brand while providing a consistent and integrated system.

SERVICE:
WAYFINDING
DESIGN COLLABORATOR(S):
IBI