OPERATION GROW

Midland, Ontario

Project

We distilled the original concept down to its essence. The resulting visual identity provides a greater level of flexibility and allows elements to be extended to create a unique visual language for applications from marketing materials and donor recognition to environmental graphics and signage.

The new identity commands a greater level of respect and trust for this deserving organization. It is meant to capture the vision of the organization, the women behind the vision, their strength and resilience, and the dignity and hope of their community.

The new facility, at the former location of the LCBO in Midland, Ontario, combines a vertical farm, inspected kitchen, yoga and meditation hall, meeting rooms, and shower and laundry facilities.

Kathy Willis is the executive director of Huronia Transition Homes, the organization that founded Operation Grow. This year Kathy was honoured with an Attorney General Victim Services Award of Distinction for her work and commitment to ending all violence against all women. We are incredibly grateful to be able to help Kathy in her outstanding efforts to help end violence against women.


ARCHITECT:
CUMULUS ARCHITECTS
DESIGN COLLABORATOR(S):
ACUMEN