NEW BRUNSWICK SCENIC DRIVES

New Brunswick

Project

As part of their Visitor Experience planning, Tourism New Brunswick designated five major Scenic Drive Routes throughout the province. Entro redesigned the five identifying elements into easy-to-recognize symbols for their signage program.

These symbols are a starfish for the Acadian Coastal Drive, mountains for the Appalachian Range Route, a lighthouse for the Fundy Coastal Drive, a leaping salmon for the Miramichi River Route, and a green fiddlehead for the River Valley Scenic Drive.

This program was applied to over 2,500 signs to guide tourists through scenic New Brunswick.

SERVICE:
BRANDING, WAYFINDING