The original Interac identity was designed in the eighties and depicted a dated card-only technology. The wordmark needed to be refreshed to reflect the evolution of the organization.
Entro developed a solution that maintained relevant brand equity and introduced new elements for the refresh. The hand pictogram was retained but modernized and integrated with the wordmark. A timeless sans-serif typeface was selected and customized to create a unique and proprietary wordmark.
The result is a contemporary identity to match Interac's tagline, Everyday Simply, and a signal of positive change to Interac’s growing community.