Grand Rapids, Michigan


Gerald R Ford International Airport is the second largest airport in the Michigan region, connecting to 24 domestic airports. In late 2017, the airport completed the first phase of its Gateway Transformation Project which includes a consolidated passenger security checkpoint, new post-security marketplace new pre and post security business centres and new pre and post security nursing centres.

Entro was retained to plan and develop a new airport-wide signage program, including this significant concourse expansion and renovation as well as the checkpoint consolidation project. The checkpoint consolidation project relocates and combines the two existing concourse checkpoints to a new spacious light filled atrium. The atrium is a grand civic space with vistas of the airside and the region.

The look and feel of the gate area signage uses backlit, bold type to give prominence to gate numbers and assist passengers in locating their flights. Throughout the airport, wayfinding signage uses strong contrasts of blue, white and yellow ensuring universal, accessible design.

Digital flight information displays show flight statuses using a strategic information hierarchy that strongly considers how and where people look for information at the airport. This minimizes passengers stress and contributes to the airport's overall journey experience.