Chunky white boxes with Crate & Barrel’s famous wrap-around type are piled high to announce the new world headquarters. Echoing the C&B brand throughout, we incorporated the clean, simple forms of the architecture to create this playful, layered, and stylish new comprehensive program.
We extended C&B’s design aesthetic, using subtle background images behind big, bold black-on-white type. Cubes and squares in various sizes and positions are both playful and sophisticated. Our zone numbering and orientation system allowed for C&B’s easy expansion, which happened right after they moved into the building!