CIBA

Basel, Switzerland

Project

Entro was chosen through a worldwide selection process to design the corporate identity for Ciba Specialty Chemicals, a global chemical company.

Entro developed the entire series of identity design materials that encompassed everything from naming to logo development to all elements of the signage and wayfinding system.

In preparation for the simultaneous global launch, Entro met the challenge of designing more than 40 pieces in 11 months, including stock certificates. For the launch, more than two million pieces were produced by printers in Toronto and London, England.

SERVICE:
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