Toronto, Ontario


The Centre for Addiction and Mental Health (CAMH) is a leading hospital that is working to change the stigma surrounding mental illness. The central facility is located in Toronto, with 32 community locations throughout Ontario. Entro developed a master plan for CAMH’s wayfinding system to provide clarity, as well as a donor recognition display as a nod to their generous supporters.

The psychiatric department’s revi­tal­iza­tion is attrib­uted largely to the generos­ity of Gerald Sheff & Shanitha Kachan, who gave gift of $2.5M to the project. Our design for the grand entrance pays homage to Sheff & Kachan. The donor’s names are set in stain­less steel letters above the depart­ment iden­ti­fier and contrasted with a vibrant purple. The purple wall not only reflects the CAMH brand, but also the vibrancy and passion that form the core of the orga­ni­za­tion.

The wayfinding program incorporates patients’ artwork as a major iconographic element. The art is authentic, colourful, and open, providing a sense of pride for CAMH and the surrounding community.