The Art Institute of Chicago's Modern Wing, designed by Renzo Piano, expanded exhibit space allowing for the display of more of the Institute’s extensive collection of Impressionist and American art. The Modern Wing also includes the Nichols Bridgeway, a pedestrian bridge that connects the museum to Chicago’s lively downtown area and the popular Millennium Park.
Entro, in collaboration with Pentagram, developed and implemented the wayfinding strategy and signage.
Our design approach called for integrated and dimensional detailing for the signage and donor recognition programs.
The signage design seamlessly blends the historic with the new and other sections of the museum.