The Air Canada Centre, Toronto’s 20,000 seat sports and entertainment complex, is home to the Toronto Maple Leafs (NHL) and Toronto Raptors (NBA). Entro designed and implemented the visual identity program including thematic graphics, wayfinding, concessions, and advertising signage programs.
Entro’s design solution drew general inspiration from the Art Deco architecture of the original Postal Delivery Building (PBD) that was partially retained in the design of the stadium.
Fluted stainless-steel panels in major signs were inspired by the PDB’s marble column bases, while the marvellous stone bas-relief sculptures inspired our application of rondelle forms (also reflected in the Air Canada logo) throughout the program.
Signage and graphic elements were developed to reflect and integrate both new and historic elements.