TELUS Spark is Calgary’s newest cultural landmark – a 153,000 square foot, purpose built science centre located in east Calgary near the St. Georges Island Zoo. Attracting half a million visitors a year, Spark’s mission involves creating a positive science and technology culture to inspire and motivate people to learn about and contribute to advances in science and technology.
Spark integrates four themed pavilions, Life Sciences, Space Earth and Environment, Technology and Design, and Energy and Innovation, open studios, education labs, theatres, demonstration spaces and amenities organized around a dramatic central atrium space. Entro worked with Dialog Architects and StudioLab to express the Spark identity and enhance the visitor wayfinding experience at Spark.
Entro’s environmental graphics features large exterior animated identification signs and a colorful program of wayfinding and identity signs that punctuate the interior spaces. Tall totem signs identify the name and theme for each of the major exhibition halls and brightly coloured dimensional arrows paired with messages add a hit of colour and touch of whimsy. Interspersed throughout is a comprehensive donor recognition program of identification for exhibition halls, theatres studios and education labs. The signature donor recognition installation is a tapestry of burnished metal type cut from a single sheet of aluminum and floating off of the massive central concrete stairwell.