The new Sobeys Inc. head office in Mississauga brings together over 800 national and regional employees into one new building with interior spaces designed by SGH Design Partners. Entro developed a fresh and inviting environmental graphics program for the staff offices, conference and meeting centre and test kitchens.
The program combines a vibrant colour palette with Sobeys’ exceptional food photography to underscore the company’s purpose: to help Canadians “Eat Better, Feel Better and Do Better.”
Colour played an important role in creating a warm and inviting space. Each floor is uniquely branded with its own colour, utilizing a colour gradation to signal the north (lighter shade) and south (darker shade) of the building. Storytelling opportunities personalize the signage and wayfinding program: a History Wall highlights Sobeys’ milestones; an Employee Communications Wall encourages corporate team-building; and the Value Champions Program recognizes Sobeys’ employees who have made exceptional contributions to the company.