RGD Social Good Design Awards (So Good)

November 7, 2013

Story
“Every year, the Asso­ci­a­tion of Regis­tered Graphic Design­ers (RGD) invites submis­sions of graphic design projects done under the theme of commu­ni­ca­tion design for social good; work with the power to incite action and make mean­ing­ful change in the way we live our lives.” — RGD

Part­ner­ing with RGD, Entro created the iden­tity and print mate­ri­als for the 2013 Social Good Design Awards.

To high­light the award winners, Entro designed the brochure using a warm and bold colour palette to reflect the new RGD logo. Red is the eye-catcher, repre­sent­ing good will, caring, and the RGD. It was impor­tant to honor all the winners distinctly so each page was given its own unique layout.

The pencil logo theme is reflected in the land­ing pages, over­all color scheme, and layout of the brochure. An engag­ing and punchy look was created across the spreads while main­tain­ing order and consis­tency with a simple and effec­tive grid. A finite use of contrast­ing fonts ensures clar­ity and hier­ar­chy. Ulti­mately, the book­let is clean and read­able yet vivid and evokes inter­est as your eyes dance from image to image.

Entro, as proud design part­ners with RGD, congrat­u­late all of the winners of the 2013 Social Good Design Awards.