Entro has worked with MyndTec since their origin, naming the company, their product (MyndMove), and designing their wordmarks. As MyndTec continues to gain a presence in rehabilitation sciences, they are supported by strong branding designed by Entro.
Originally, Entro developed a wordmark that alludes to the company’s specialization. The unique ‘y’ letterform suggests a person in action, a representation of a rehabilitated patient after successful therapy. As the company expands and new products are developed, the flexible naming system can adapt as needed.
This month, MyndTec participated in two rehabilitation conferences in Toronto. Known for innovative technologies in neurorehabilitation, MyndTec was promoting MyndMove, a breakthrough therapy that helps patients affected by stroke or spinal cord injury.
For this application we designed a tradeshow booth that aligns with MyndTec’s visual language: a combination of proprietary images that demonstrate their unique therapy, dynamic, simple forms and colours, and clear organization. We also developed brochures for patients and clinicians. While each brochure speaks to a specific audience, they both have the same goal – to reach more people who can provide or obtain this new therapy.
We have enjoyed collaborating with this amazing team, and we are very proud to have been a part of MyndTec’s evolution, in support of technology that is truly life changing. In the client’s words: “Thank you for your contributions. We look like a real company!” (Diana Pliura, CEO, MyndTec)