Build­ing a Brand Pres­ence for MyndTec

October 29, 2014

Story

Entro has worked with MyndTec since their origin, naming the company, their prod­uct (Mynd­Move), and design­ing their word­marks. As MyndTec contin­ues to gain a pres­ence in reha­bil­i­ta­tion sciences, they are supported by strong brand­ing designed by Entro.

Orig­i­nally, Entro devel­oped a word­mark that alludes to the company’s special­iza­tion. The unique ‘y’ letter­form suggests a person in action, a repre­sen­ta­tion of a reha­bil­i­tated patient after success­ful ther­apy. As the company expands and new prod­ucts are devel­oped, the flex­i­ble naming system can adapt as needed.

This month, MyndTec partic­i­pated in two reha­bil­i­ta­tion confer­ences in Toronto. Known for inno­v­a­tive tech­nolo­gies in neurore­ha­bil­i­ta­tion, MyndTec was promot­ing Mynd­Move, a break­through ther­apy that helps patients affected by stroke or spinal cord injury.

For this appli­ca­tion we designed a tradeshow booth that aligns with MyndTec’s visual language: a combi­na­tion of propri­etary images that demon­strate their unique ther­apy, dynamic, simple forms and colours, and clear orga­ni­za­tion. We also devel­oped brochures for patients and clin­i­cians. While each brochure speaks to a specific audi­ence, they both have the same goal – to reach more people who can provide or obtain this new ther­apy.

We have enjoyed collab­o­rat­ing with this amaz­ing team, and we are very proud to have been a part of MyndTec’s evolu­tion, in support of tech­nol­ogy that is truly life chang­ing. In the client’s words: “Thank you for your contri­bu­tions. We look like a real company!” (Diana Pliura, CEO, MyndTec)