The first segment of the Mississauga Transitway project officially opened on November 10th. The MiWay dedicated bus corridor is the first of its kind in the Greater Toronto and Hamilton area. Commensurate with MiWay branding, which Entro designed in 2009, Entro developed a wayfinding program for the new Transitway.
The first of three segments, the complete Transitway will cover 18km between Winston Churchill Boulevard and Renforth Drive, reducing commute times by 10-15 minutes. As Entro was involved with the project from the initial planning stages, all of the signs were designed for integration with the new architecture. This includes trailblazing, exterior and platform wayfinding, electronic signage, identification, and interior signage.
The application of the MiWay brand across the wayfinding program reinforces MiWay as an easy, comfortable transit service. The MiWay brand and the orange oval on bus stops and other signs serves as a landmark, making wayfinding easier, reducing stress, and adding to the ease of the service, which was the defined positioning.
The oval form was designed to suggest a wheel in motion, with “Mi-Way” standing in for Mississauga and as a personalized attribute that implies one’s own personal transit route.