Cityscape Displays Under­goes Brand Evolu­tion

October 13, 2015

Story

Cityscape Displays special­izes in the produc­tion, instal­la­tion, removal and recy­cling of street banners in the city of Toronto and the surround­ing area. Formerly Carol’s Flag & Banner, Cityscape under­went a rebrand to mark the evolu­tion of the company. As part of this rebrand, Entro devel­oped the company’s new logo, station­ary and website.

The Cityscape logo relies on simple, yet distinc­tive shapes to create an inter­est­ing and orig­i­nal form. The trian­gu­lar symbol suggests a row of banners as seen in perspec­tive, with the strong diag­o­nal line and nega­tive space denot­ing a street, with the banners reced­ing into the distance. The capi­tal ‘i’ in the word ‘CITYSCAPE’ repli­cates the form allow­ing for a subtle connect­ed­ness between the Cityscape word­mark and the symbol.

On station­ary, Cityscape’s bold colour palette adds indi­vid­u­ally to each piece, with the logo lend­ing itself to a verti­cal format. These vibrant colours further suggest the diver­sity of banner messages and imitate a bright cityscape. Simi­larly, Cityscape’s website utilizes colour to define the company’s services and incor­po­rates the trian­gu­lar element of the logo to high­light impor­tant infor­ma­tion, creat­ing a unique visual language for the company.

Cityscape is known for their friendly effi­ciency, honesty, and integrity. Their new iden­tity success­fully inte­grates these posi­tive company char­ac­ter­is­tics in a bold, orig­i­nal, simple and memo­rable design.