Arconas specializes in seating and furniture design for high-traffic public spaces such as airports, judicial, and government facilities. They are a company committed to raising the value of public spaces and using purposeful design to ensure optimal human comfort. With a renewed commitment to solutions that best serve people, Entro refreshed the Arconas brand to illustrate their positioning, highlight their increased offerings, and re-focus on the human aspect of their work. Entro refined the company’s existing logo and developed a visual language and guidelines that further reflect Arconas’ growing portfolio of products.
Drawing upon the Arconas “A,” which represents achievement and a mark of success to the very highest rank, we extended this language to the website, e-newsletter, stationery, and brochures. Entro translated the Arconas brand into the physical space at the 2016 Passenger Terminal Expo in the form of an exhibit booth. To compliment Arconas’ featured products, the banner display featured the Arconas green logo on the exterior, and the interior incorporated a pattern of green bands with varying green and yellow tones in differently sized rectangular shapes. Entro also created an advertisement for this newly focused positioning, which appeared in a recent publication.