Wayne McCutcheon and Andrew Kuzyk formed Entro in 1990, from an early passion for architectural spaces, product design and solving engineering problems — thinking in three dimensions rather than two. They created a company focused on wayfinding and signage, and experiential graphics, transforming how people negotiate and interact with spaces. The idea of taking visitors through the ‘entry’ of the building and ‘introducing’ them to a specially cultivated experience of its spaces gave rise to the company name — Entro Communications.
The firm quickly distinguished itself and gained a reputation for quality. Early successes included the Air Canada Centre, the Museum of Modern Art in New York City and Pearson International Airport which lead to other high-profile projects including the Seattle Public Library with OMA, Marina Bay Sands ( Singapore ) with Moshe Safdie, the Guggenheim Abu Dhabi with Frank Gehry, and the full redevelopment of the World Trade Center site.
A desire to place greater emphasis on branding and design led to the merger of Gottschalk+Ash Toronto in 2011, and, the consolidated company became known as Entro | G+A - a team with specialties divided between wayfinding / environmental graphics and branding identity. The realization of the merge gave way to a unique positioning and opportunity, in a new category of service called ‘experiential branding,’ helping companies and organizations extend their brands into architectural spaces, reinforcing their value proposition and identities on another level. Clients ranging from TD and Deloitte to Sobeys to the CIBC Pan Am / Parapan Am Aquatics Centre turned to the united firm for environmental branding.
The two different cultures have transformed into a single, stronger entity with a renewed sense of purpose that will carry it forward to the next chapter of Entro and G+A history. Following our philosophy of simplicity in communication, and to fully unite the two entities, our name is now simply Entro. The firm benefits from more than 75 combined years of innovation, achievement and legacy of design.